Cambridge Satchel Is Possibly To Be The NO.1 On The ASOS Sales List

Vike Brown, the buyer of network department store ASOS.com said in an interview, from January 2011 to June, the sale of cambridge satchel company bags has jumped from a nobody rose to the second place of ASOS sales. And if the supply can keep up with needed market it even can possibly get to the first place.

On the Christmas of 2010, the British "Guardian" listed the Cambridge package to the Christmas gift guide, for the title of "intellectuals". Thus, as the only 6 or 7 orders on Saturday in usual time, Julie received non-stop phone order notification, she thought it was a computer system failures but after she went home she found that she had more than 70 orders and it was not a mistake.

For Chinese consumers, at the beginning of the summer of 2010, they could purchase these bags at Lane Crawford. So far, Lane Crawford has sold 500 cambridge bags. Even the women Li Chen in the Public Relations of Lane Crawford said in "Business Weekly" interview, the cambridge package will soon be looted, and they can not wait to the discount season.

New markets are constantly and rapidly opened , one of the largest department store Selfridges in the UK has recently become the new clients. And Cambridge satchel is about to enter the Canadian market since the largest local women's magazine Flair has reported it.

So, Julie must solve the problem of production capacity. She bought an embossing machine from German that can carved personalized words in the bag for customers. There was a dedicated worker to do this before, but now he seemed apparently cannot keep up with demand. The original manufacturer could only produce 100 bags a week only, and he soon would retired and uninterested. So Julie was preparing a small factory, which had 15 employees. The weekly production capacity could reach 3000. They had harmonious relationship between Julie and workers, and the company still maintained a workshop-style. The company itself did not expand substantially, and also maintained the scale of less than 10 people. The 19-year-old girl Lottie Bannister who is the helper at the begining of the company now has been a company veteran and she has traveled around the world to study the market.

The success of cambridge package is also due to the flexibility of Julie, the graduate of the University of Cambridge. When she felt the huge demand of fashion circles, she in a timely manner to adjust the direction and to meet the unexpected market. "We did not stick to the original business plan which only booked on children's clothing store for sale, even though I had thought it would be like." Julie said.

Cambridge satchel company is actively to move closer to the fashion industry, in addition to the initial network sales, Dover Street Market, Lane Crawford, Bohemia, Doorstep Luxury and other department stores have become its sales channels. They also combine with ASOS.com to produce several colorful limited edition bags. At the same time the cambridge satchel bag bags have derived from slightly different styles.